Why That (or Your) Home Doesn't Sell

If you have been sitting on the market a while there is probably a good reason for it and it only falls into one of two categories typically.

1. Priced Too High

2. Bad Location or Layout

While we cannot change the location of the home or the layout of the architecture, we can alter the perception and change the price.

If you're home has been sitting on the market longer than 6 months it's time for something different. Obviously lowering the price in increments doesn't work so we need to take a new approach.

Start by taking the home off the market. If you have worked with a Realtor to sell your home it may be time to rethink that agent. Shop around and find an agent you are comfortable with and that will market your home to the fullest extent of the advertising possibilities. You need full exposure on your listings.

Once the home is off the market make sure you re-evaluate the listing. Are there issues that buyers saw that need to be addressed? Fixed, repaired, updated or upgraded? Take a look at your competition and see what buyers are looking at. If everyone in your price range has granite countertops and you don't, it may be time for an upgrade. If you are not offering the better home at the lower price, it's easy to get overlooked.

Re-think staging. Considering having a professional stager take over or at the very least give a free consultation on some tips and tricks you can do on your own. You want the home sold fast and sometimes it takes a few bucks to get the job done.

Strategize with your new agent on the price. Take their advice and counsel to heart and know that they want the home sold just as much as you do. If you start too high again you may find yourself lower than you want to go in the end. Start at the reasonable price and with all the staging, repairs, landscape and details done, you should get more buyers in when you re-list the property later.

The right agent can make all the difference!

Once you have the right Abilene Realtor working on your side, things can go much more smoothly.  Knowing the process and the area can really make a world of difference when selling Abilene homes. You will know what buyers want, what it should be priced at, and how to best negotiate with the buyers.

So get started today in setting up your listing right. At Coldwell Banker we are dedicated to our buyers and sellers for their best interest and priorities. Contact us today at: Office: 325-690-4000 / Toll-Free: 800-473-4663 | info@CBabilene.com or send us an email below for anything Abilene real estate related.